An epic race in an iconic African city should have world-class merchandise, which is why Discovery 947 Ride Joburg is extremely proud to announce that ASG has come on board as its official merchandise partner.

ASG is a world leader in cycling merchandise with offices in South Africa, Australia, Italy, Monaco and the United States. They distribute over 40 international brands in South Africa, including Pinarello bicycles, Rudy Project eyewear, SIDI shoes, Selle San Marco saddles, SCICON bags and Ftech custom cycling clothing. Four-time Tour de France champion Chris Froome and his teammate, Geraint Thomas, have both ridden the Cycle Challenge on Pinarello bicycles.

ASG will provide a wide range of cycling equipment – ranging from cycling clothing, bicycles, mechanical equipment and eyewear – for the 20 000 plus entrants at the race expo to enhance their riding experience on the day and in the future. The range will also include Ride Joburg merchandise for the many family and friends of the entrants to ensure that they have something special to support their loved ones with on event day.

According to Heinrich Dannhauser, CEO of the ASG International group, the collaboration presents several synergies that will benefit not only the event and Discovery 947 Ride Joburg but also, more importantly, the participants. ASG will offer many of their global offerings to participants at preferential rates through the event online entry process and also at the Race Expo in November.

We are extremely happy to work with an incredible event such as Ride Joburg and will do our best to provide substantial extra value to participants,” said Dannhauser."

For Tanya Harford, Ride Joburg Race Director, the partnership with ASG is an important and vital part of the race experience for all involved, from entrants to supporters.

To put on a world-class race you have to have world-class partners, and ASG is a group that has the high values and love of cycling that will provide the best international merchandise,” said Harford. “We strive to provide the very best and to lift the level of what we offer to our riders and their supporters every year. In ASG we have found a partner that will not only enhance the race experience on the day, but make it one that create special and long-lasting memories.”